White‑glove win‑loss you can actually act on

Interviews + App + Analysis

Clearsighted is the interview-focused win-loss provider, run by HUMINT specialists. We uncover the most detail about why you win and lose, driving genuine competitive advantage.

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Why we’re different

Complete win-loss programs, tailored to your business

Prioritizing live, in-depth interviews (average 45mins) with qualitative detail and verbatims.

Carried out by seasoned HUMINT and CI specialists.

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Far more cost effective than leading providers. Pay-as-you go option and substantial discounts for tiered plans, with all-in prices.

Optional, ‘a la carte’ additional services.

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We actually take the time to learn your product and GTM.

This means better questioning – and recommendations you can actually act on.

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The whole program, including the app, is set up from the start aligned to your CRM fields, verticals, target personas and more.

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Custom program set up, tailored recommendations and an iterative ‘high touch’ approach from knowledgeable specialists that have run in-house win/loss programs.

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Answers for every stakeholder

Sales and Presales

  • Replicate successes, solve for losses
  • Learn how your demos are landing
  • Uncover how competitors sell against you
  • Know your ICP intimately; prioritize ‘best fit’ deals
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Marketing and PMMs

  • Validate or pivot on GTM initiatives
  • Differentiate vs competitors
  • Refine messaging for different personas, segments and verticals
  • See the impact of pricing and packaging
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Product

  • Pinpoint product features that turn deals or cost you ARR
  • Better understand end-user needs
  • Track the impact of new feature releases
  • Identify gaps and strengths in your roadmap vs competitors
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RevOps

  • Validate CRM data for more accurate reporting
  • Execute more effective sales enablement
  • Understand ‘leaks’ in the sales pipeline
  • Use learnings for MEDICC/MEDPICC and better forecasting
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Expert win-loss with measurable ROI

increase in revenue (Gartner)
increase in win rate (Gartner, Accenture)
positive ROI (Gartner)

Resources

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Frequently Asked Questions

Win-loss analysis is the process of systematically gathering feedback directly from end-users and buyers about why they did, or did not decide to purchase you. It is proven to increase win rates and overall revenue for SaaS businesses. Here is a more in-depth explanation. 

Simply, we believe our interviewing and analysis is better than other providers’. We conduct longer interviews, proactively probe for detail, and hunt for patterns and trends you can act on across your organization. Our offering is complete and ‘white-glove’; that means that your win-loss program will be unique to you, and will include everything from setup to quarterly analysis. We only employ seasoned Analysts, and every client has a named Analyst that knows their program inside out.

We’d class ourselves as a service provider/ consultancy – but we do have a purpose-built app, designed to help our customers get the most from their win-loss program. This app is constantly being added to and improved.

HUMINT stands for Human Intelligence, and our Analysts are experts at it. It is the practice of gathering insights directly from human sources, rather than Googling things on the internet or asking ChatGPT. Being skilled at HUMINT means you’re an excellent interviewer, able to extract insights and ‘so what’ answers that may not be immediately obvious. 

We have a transparent breakdown of prices on our packages page. Everything in our win-loss programs, including the app, is covered by those prices.

We don’t offer free interviews, because we believe it’s impossible to determine value from just one buyer conversation. But we do have rapid and very cost effective pilot programs – this is how most of our clients start their relationship with us. 

We are based in the UK, so perfectly placed to cater to EMEA time zones. However, we also work with firms in the US and Canada on a regular basis. 

Yes, we also offer one-off Strategic Insights projects and Competitive Intelligence services.